The steps needed for putting bread crumbs into action

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. When you delete one or more posts or …

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What are the merits of content on today's web?

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. But by 2010, people used five million hashtags daily so Twitter began to index them. Google stopped showing right sidebar ads and put 4 ads above the fold …

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Try to target a hungry crowd by paying attention to onsite SEO

Google searches for open content that is readable and easily navigated. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. When Google returns its search results, it produce two types of results: organic …

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Don't forget SERPs

On-page optimization is what you do on your website to influence SERPs on Google. Social engine optimization is actually a technique to collect user traffic on a website. When done well, content marketing can contribute to boosting a site's position in search rankings. Would an inexpensive classic rocking horses do …

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Things to avoid when dealing with analytics

Why do we need it? The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Heat maps pretty much help you see your website through the eyes of your users. I could invest in a lovely …

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The death of backlinks

All internal links on your website should be valid and working. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. These strategies apply …

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Let's talk about RSS feeds

Page speed relies on many factors with the way the site is built, optimised for performance and the hosting being key factors. The day may come when links are less important to rankings, but that day hasn't arrived yet. When creating a plan for technical implementation, involve the organic search …

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Follow a consistent cadence towards bounce rates

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Want your website content …

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Google ranking factors can be affected by onsite SEO

Even if you get to the top spot on the Google searches that you care about, your job isn't done. The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not …

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My thoughts on html

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration …

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Types of site changes brought on by anchor text

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. You have to schedule daily time into your routine for the SEO attempt. Many products become top of mind or top choice due to brand …

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We've reached a tipping point when it comes to domain authority

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. The distinction with an excellence count is that you're calculating components of design, rather than actions of an individual. Oftentimes, an eCommerce website's …

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Quick tips regarding link exchanges

The solution that this site implemented was to add internal canonical tags to all the pages. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. You can't buy success. I …

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