The death of backlinks

All internal links on your website should be valid and working. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. These strategies apply …

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Google ranking factors can be affected by onsite SEO

Even if you get to the top spot on the Google searches that you care about, your job isn't done. The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not …

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Types of site changes brought on by anchor text

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. You have to schedule daily time into your routine for the SEO attempt. Many products become top of mind or top choice due to brand …

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Quick tips regarding link exchanges

The solution that this site implemented was to add internal canonical tags to all the pages. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. You can't buy success. I …

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