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For the most part, SEO is about attracting people to your site who have never heard of your brand before; optimizing for commonly searched queries is a way of getting in front of people who have otherwise never heard of you. There are also some administrative considerations for your SEO …

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Google wants to see sites with links …

As an example, when Hummingbird broke onto the scene in 2013, it completely changed how Google "understood" search queries, shifting its focus on keywords to a semantic deciphering of user intent. This was a technique which used to work. Who are the top 10 SEO Agency providers in the UK …

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User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

Customer engagement programs often utilize digitaland social media and have become part of the total integratedmarketing approach. The goal should be to help Google better understand image context, and improve user experience. Look at everything from a user experience perspective rather than a search engine bot perspective, and the rest …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. But by 2010, people used five million hashtags daily so Twitter began to index them. Google stopped showing right sidebar ads and put 4 ads above the fold …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration …

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