Customer engagement programs often utilize digitaland social media and have become part of the total integratedmarketing approach. The goal should be to help Google better understand image context, and improve user experience. Look at everything from a user experience perspective rather than a search engine bot perspective, and the rest …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. But by 2010, people used five million hashtags daily so Twitter began to index them. Google stopped showing right sidebar ads and put 4 ads above the fold …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration …

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. The distinction with an excellence count is that you're calculating components of design, rather than actions of an individual. Oftentimes, an eCommerce website's …