If it has two associated URLs, Google considers it a duplicate page-and duplicate pages are a major no-no after the Panda update. Take the time to occasionally comb through your old material and find any links that are broken; then, replace them with more modern, live equivalents. Who are the …
more ...Google wants you to clean up your links using ever other means possible before you go right to this tool. It is important that you go through each of your backlinks manually so that you can be sure to delete all the negative ones while maintaining all of the positive …
more ...Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. For example, it released information on its so-called "Mobilegeddon" update well in advance of the actual rollout to give webmasters time to update their sites for mobile devices. If you build too many …
more ...Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. When you delete one or more posts or …
more ...Google searches for open content that is readable and easily navigated. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. When Google returns its search results, it produce two types of results: organic …
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