Is this content written by an expert or enthusiast who demonstrably knows the topic well? Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. With exercise being so important nowadays, products such as outdoor …

If it has two associated URLs, Google considers it a duplicate page-and duplicate pages are a major no-no after the Panda update. Take the time to occasionally comb through your old material and find any links that are broken; then, replace them with more modern, live equivalents. Who are the …

Google searches for open content that is readable and easily navigated. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. When Google returns its search results, it produce two types of results: organic …