More important, learning can occur. That means that if you are still using "black-hat" practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. So, what’s the truth behind …

You can use the data provided in Google Search Console and Bing Webmaster Tools to find where you have issues as well as run your own tests through any number of on-page auditors and crawling tools. You can create an "everything you need to know" blog post based on a …

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

This is usually editable in your website control panel (CMS) or in your SEO plugin. Many sites that previously had ranked highly on keyword searches suddenly found themselves excluded Google wants to ensure two very critical things when people use its search engine. Once a company adopts SEO as part …