User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

This is usually editable in your website control panel (CMS) or in your SEO plugin. Many sites that previously had ranked highly on keyword searches suddenly found themselves excluded Google wants to ensure two very critical things when people use its search engine. Once a company adopts SEO as part …