The death of backlinks

All internal links on your website should be valid and working. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. These strategies apply …

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Types of site changes brought on by anchor text

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. You have to schedule daily time into your routine for the SEO attempt. Many products become top of mind or top choice due to brand …

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We've reached a tipping point when it comes to domain authority

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. The distinction with an excellence count is that you're calculating components of design, rather than actions of an individual. Oftentimes, an eCommerce website's …

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