Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. When you delete one or more posts or …

Ranking high with no conversions is a wasted effort. It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should …

A lot of exciting things are going on in SEO at the moment. The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or …