Last but not least we have the good ol’ Google Keyword Planner. Allows you to specify what language and country you want to target. A reaction to a difficult life event, such as bereavement, can make workplace mental health higher on the agenda. Sites Article Leads up and down in …

Rather than asking influencers for favors or relying on their independent actions, consider collaborating with influencers on a shared piece of content. Monthly search volume = 120. A healthcare communications agency will collaborate to develop effective media campaigns to navigate the ever changing world of the media. Just Gator you can …

There are different definitions for what constitutes a "long-tail" keyword, but the simplest is this: long-tail keywords are keyword phrases more than a few words long. Any given piece of content can then be optimised for (i.e. One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 …

You'll also want to create a designated contact page, with your company name, address, phone number, social media information, and a contact form at a minimum. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic …

Content marketing is the best way to build your authority and relevance on-site over time; you'll have the chance to choose topics and optimize for keyword phrases your target audience will use, and simultaneously create content that proves your authoritativeness on the subject. According to this information, the longer your …

For the most part, SEO is about attracting people to your site who have never heard of your brand before; optimizing for commonly searched queries is a way of getting in front of people who have otherwise never heard of you. There are also some administrative considerations for your SEO …

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Link building is the aspect of getting other pages (preferably quality and relevant sites) to link back to your website …

Not only does this impact the user experience, but it can also affect your SEO. It's easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. Imagine having a fun-packed large rocking horse for adults in your room …

Why do we need it? The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Heat maps pretty much help you see your website through the eyes of your users. I could invest in a lovely …